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Contents


Business and Economics of the Internet
67
An overview
67
Economic power shifts
67
Lower economic growth in western industrialized countries
68
The Internet Affects the Economy and Business Climate
68
Economic growth is important
69
Box 16 Getting Europe Online
69
The crucial importance of innovation
70
How a country can reach the top of the internet league
70
Why is high–speed internet so important?
71
More internet in education programmes
71
What can a country achieve when it becomes an internet country?
72
The old bosses have been replaced by the heroes of the internet
72
Companies that are admired
73
More internet is good for growth
73
‘We’ entrepreneurship
74
Marketing 1.0, 2.0 and 3.0
74
Employees 2.0
75
Box 17 Born digital: children of the revolution
75
Digital Zeitgeist
76
The shift from the physical economy to the digital economy
76
Box 18 New economic model for news
76
The mobile telephone economy
77
Cloud computing
78
A stimulus for IT
78
New potential for entrepreneurship
79
Box 19 The online power of Asia
79
Getting started with your laptop, smart phone and tablet
80
The office market
80
The financial sector has been restricted and is going to lose customers
81
Box 20 Banking giants
82
Bank of the future
83
Customer-oriented banks are societally engaged
83
Fueling productivity growth through IT investments
84
Teaching the Internet in schools and colleges
85
So what does the Internet mean for economic growth in practice?
85
Box 21 The BCG e-Intensity Index
86
How can we stimulate Internet use?
87
Economic value of the European internet economy
87
US Internet advertising sector promotes economic growth and employment
88
Europe wants to invest in digital growth
88
Promoting high-speed Internet
89
Still waiting for a Europe-wide internet market
89
Approaching the digital consumer
90
Box 22 Develop ways for consumers to talk about one's products
90
Checking it out online
91
Box 23 Online shop with staff
91
Bookshops lose sales to the net
92
Web entrepreneurs
93
Box 24 A future-oriented company is also a media company
93
Search engines are crucial to sales
94
High-speed Internet for attracting companies and other organizations
95
Dynamic working
96
A greener economy
96
15 percent reduction in CO² emissions is possible
97
The internet hype 1997–2001
97
The return of the dotcom bubble?
98
Absurdly high valuations in the internet sector
98
A Facebook bubble: a giant with feet of clay?
99
Box 25 The value of a company
100
Absurdly high stock value
101
Box 26 The market values and profits (in billions of dollars) of three large internet-related companies at the beginning of 2012, compared with Facebook
102
The digital government (e-government)
102
Box 27 The future of the internet economy
103