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Delivering the promise of Big Data

By Dr. Anwar Osseyrani & Prof. Dr. Willem Vermeend

Introduction: The Promise of Big Data

The future is in the hands of those who are able to make good use of the large abundance of data around us. Big Data is not only a hype for computer scientists and data freaks but is a very hot item in many board rooms and cabinet offices. More and more businesses and governments are discovering the big potential of mining the data space. It is all around us on the internet but it is in huge amounts, scattered and unstructured, volatile and unreliable, open but also invasive. Detecting the correct trends and making wise decisions from the tangle of Big Data is far from easy and those who manage to extract and exploit the facts will own our data-driven future.

Tablet Smartphone The ‘trick’ is to manage, aggregate, deduplicate, clean and also curate the available data on the millions of data sources on the internet. The quality and accuracy of curated data are improving thanks to the speed of development of hardware and software tools. Decision makers and internet users are empowered by data science, Big Data, and machine learning enabling them to detect trends, make decisions and select contextually between many alternative products, services and offerings. The focus of new Big Data companies like Factual, INRIX, GNIP and Infochimps is on providing global, clean and structured web data to new Big Data applications like Yelp, Foursquare, Trulia, BlockBeacon and Spindle , helping consumers to get useful contextual information. Quick and accurate access to internet-based data is becoming a fundamental strength for any company that desires to compete in today's marketplace.