The ‘trick’ is to manage, aggregate, deduplicate, clean and also curate the available data on the millions of data sources on the internet. The quality and accuracy of curated data are improving thanks to the speed of development of hardware and software tools. Decision makers and internet users are empowered by data science, Big Data, and machine learning enabling them to detect trends, make decisions and select contextually between many alternative products, services and offerings. The focus of new Big Data companies like Factual, INRIX, GNIP and Infochimps is on providing global, clean and structured web data to new Big Data applications like Yelp, Foursquare, Trulia, BlockBeacon and Spindle , helping consumers to get useful contextual information. Quick and accurate access to internet-based data is becoming a fundamental strength for any company that desires to compete in today's marketplace.